👋 Hi, I'm Christopher
In case you’re curious, this photo is me in Patagonia—about 100 miles from the end of the world.
If I’m not exploring the world as an adventurous traveler, I’m engineering marketing science.
I went to school for advertising but fell in love with data visualization, which led me to a career in analytics.
I specialize in A/B testing, landing pages, digital campaign analysis, and SEO performance tracking. I create custom web tags using JavaScript and collaborate with teams across sales and finance. My experience is multifaceted—I’ve worked across marketing analytics, ABM campaign reporting, and business intelligence.
Niche started my career, but breadth keeps me employed.
I like to stay competitive, and my previous roles have pushed me deeper into business intelligence. I’ve developed forecasts, built dashboards, and captured user journeys from product purchases to subscription connections. I work with Tableau, Power BI, SAP, Salesforce, Kochava for mobile app attribution, and ELT pipelines using BigQuery.
Currently open to new opportunities
I’m actively working on projects through Upwork and always looking to connect with like-minded professionals. Let’s collaborate!
- 🔗 Upwork Profile
- 🔗 GitHub
💥 Here’s how I deliver value 🚀
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Marketing & Web Analytics
I help teams understand how users really behave. With tools like GA4, Google Tag Manager, and Tealium, I set up smart tracking strategies that fuel smarter decisions and better digital experiences. -
Campaign Optimization & A/B Testing
I run A/B and multivariate tests that actually move the needle—whether it’s landing pages, emails, or paid media. My focus is on conversion rate optimization (CRO), engagement, and retention. -
Dashboarding & Reporting That Drives Action
I turn marketing data into dashboards that people actually use—built in Power BI, Looker Studio, and Google Data Studio—to track KPIs, find trends, and guide strategy. -
Marketing Measurement & Modeling
I’m all about connecting the dots. From attribution modeling to media mix modeling and marketing mix modeling (MMM), I help teams see what’s working and where to double down—pulling insights from platforms like Kochava, Salesforce, SFMC, Pardot, and more. -
Full-Funnel Performance Analytics
I analyze the full journey—from lead to conversion to retention—using multi-touch attribution, cohort analysis, and lifecycle mapping. The goal? Better targeting, better results, and better ROI.