Christopher Landaverde

Central Florida
📧 chrislandav@gmail.com

📌 Note to Employers:

This is a general version of my resume. I tailor my resume specifically for each job application to highlight the most relevant experience and skills. If you would like a more tailored version, please email me at chrislandav@gmail.com.

Professional Experience

Lead Commercial Analyst | The Chamberlain Group

📅 June 2022 – December 2024

  • Designed and developed lead generation dashboards using Power BI, integrating data from LinkedIn, SAP, Pardot, Salesforce, and Google Analytics.
  • Created and implemented custom tags on Tealium and Google Tag Manager to enhance tracking capabilities.
  • Developed performance dashboards using BigQuery to track KPIs such as case exit rate, self-service rate, and parts conversion rates.
  • Led A/B testing initiatives for landing pages using Hotjar to analyze user behavior and improve campaign effectiveness.
  • Developed and executed measurement plans for key marketing initiatives, increasing conversion rates and user engagement.

Contract Web Analytics Manager | TrustMarkins

📅 August 2022 – February 2024

  • Led the GA-4 migration for trustmarkbenefits.com and trustmarkins.com subsidiaries, ensuring accurate data collection.
  • Configured Google Tag Manager to streamline tracking implementation and improve analytics insights.
  • Developed interactive dashboards for reporting on national campaigns and small business benefits.
  • Implemented custom JavaScript solutions to optimize website tracking and improve data accuracy.

Senior Project Manager | Trellist Marketing and Technology

📅 July 2021 – May 2022

  • Spearheaded email marketing initiatives, increasing open and click-through rates through segmentation strategies.
  • Managed digital advertising campaigns, optimizing performance through A/B testing and analytics reporting.
  • Acted as Scrum Master, managing sprint planning and resolving project risks.
  • Developed analytics reports using SQL and Google Analytics to track marketing performance.

Production Manager | Marriott Vacation Worldwide

📅 September 2019 – April 2021

  • Managed digital growth initiatives for paid media campaigns across multiple markets.
  • Developed and deployed digital assets for international markets.
  • Led SEO optimizations, audience segmentation, and campaign performance analysis.

Technical Marketing Analyst | Darden

📅 March 2019 – August 2019

  • Managed digital guest experience updates and coordinated with agency partners.
  • Conducted A/B testing for landing pages and analyzed customer journey data.
  • Implemented tracking solutions in Google Analytics and Google Tag Manager.

Data Analyst | Virtual Stack Systems

📅 August 2018 – March 2019

  • Managed PPC campaigns across Google Ads, Facebook, and Bing.
  • Conducted keyword analysis, audience segmentation, and conversion tracking.
  • Created SEO strategies to improve website traffic and engagement.

Marketing Analyst | TechnodealsUSA

📅 September 2017 – April 2018

  • Led paid search campaigns for eCommerce projects, optimizing conversions.
  • Developed marketing automation campaigns for abandoned carts and new customers.
  • Created performance dashboards in Google Data Studio to track key KPIs.

Education

🎓 B.S. in Communications | University of Florida

Technical Skills

📊 Power BI | Google Analytics | Google Tag Manager | BigQuery | SQL | Python | Tableau CRM | Looker Studio | A/B Testing | Marketing Automation

📌 For a tailored version of this resume, please email me at chrislandav@gmail.com.